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The Opinion Makers:
An Insider Exposes the Truth Behind the Polls
About the Book: (From the Beacon Press catalogue)
A former senior editor at the Gallup Poll shows how pollsters don’t report public opinion, they manufacture it
Since the mid-1930s, Americans’ opinions on everything from presidents to products have been a central part of news reporting. Today, the news media dominates the polling industry. David W. Moore—lauded as a “scholarly crusader” by Herbert Mitgang in the New York Times—exposes an industry intent on serving headlines rather than democracy and the sometimes disastrous consequences for all Americans, from the myth of public support for the invasion of Iraq to early presidential frontrunners selected not by voters but by pollsters.
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